Indian culture inspires line of clothing

Anjali Kamra started her line called Rungolee in 2007. The name refers to the colorful patterns that Indian women in rural parts of the country create on the ground from chalk, flower petals or colored rice as marks of welcome. The cheery colors represent hospitality and joy. She said that it was the perfect sample for her collection.

Anjali, a graduate of the Fashion Institute of Technology in New York, sells her product in a number of beach resort areas and has had great success with clients in cities around the country hosting parties that turn homes into boutiques.

How do you handle traveling so much for work and having a family?

It takes a lot of juggling,tiffany bracelets, but my kids are almost old enough to fend for themselves … almost but not quite. I try to leave one day and be back the next. When I lived in New York (working in sales for a company that manufactured high-end clothing for New York designers), I got a call from my babysitter one day telling me that my son had said a new word and I quit my job the next day and didn’t work for four years. I couldn’t miss anything else.

You say you don’t want to be in every major store. Why?

There is something good about not being so accessible. My clients like that it’s not like Tory Burch or other bigger designers where you can spend a lot of money and then walk into a room and see someone else in the same thing. I produce small quantities with great quality because of the contacts I had from years before. I am very lucky.

How many cities do you normally sell in?

There’s Palm Beach (Fla.), Dallas, Philladelphia … about 12 to 15 cities total. And business has doubled since last year.

Which city or region is most popular for Rungolee?

It’s funny. I do well in big cities and small towns. Los Angeles is always a good market for me, but there’s Philadelphia and Greenville (S.C.). Then there’s Richmond (Va.) and the Hamptons,tiffany earrings, because they love the colors. But one of my best shows was in Louisville. I wasn’t expecting that.

Do people think the clothing is Indian because you are Indian?

I never call it Indian, and oddly enough, I don’t have much clientele that’s Indian. My audience is really all American because it has a modern sensibility like my home decor. I love the mid-century modern look of mixing up the old with the new, that’s really my style. My designs have a boho chic vibe. I don’t try to create something fashionable. I want to create something stylish that will endure.

You said you are inspired by travel. Where do you go?

This year we went to Mexico City and the Mayan Riviera. I loved it. It was so modern and hip. A great mix of old and new,tiffany key rings, and the museums were great. I was so inspired by the colors. Wherever I go, I get influenced by the colors, the way the light warms the place, so I love Palm Beach and then there’s Bali and Costa Rica. I always keep a diary with me to take note of what I love. And of course, there’s India and the women who are so sophisticated in their use of color, mixing pink,tiffany pendants, orange, red and purple together and making it work so beautifully.

Respond to this post

You must be logged in to post a comment.