20 Jan
Private equity buys into L’Azurde
A Middle East private equity consortium led by Bahrain-based Investcorp has agreed to acquire a majority stake in a Saudi Arabian gold and jewellery company, betting that the Middle East’s young and affluent demographic composition will see off the worst of the downturn.
The group will take a total 70 per cent stake in L’Azurde, the world’s fourth largest gold and jewellery manufacturer, in a deal that values the company at more than $300m, financiers behind the deal told the Financial Times.
Investcorp – which has owned Tiffany, the jewellery chain, and Gucci, the luxury goods group – will take a 51 per cent stake in L’Azurde. Its partners – Eastgate Capital Group, the private equity arm of NCB, which is Saudi Arabia’s largest lender, and Abu Dhabi-based The National Investor – will take the remainder.
It is a bold move by Investcorp, which reported its first ever loss of $511m in the last six months of 2008. The company, which has specialised in investing Arab private and sovereign wealth in overseas private equity, hedge funds and other alternative assets, was downgraded to junk status by Standard & Poor’s in January, causing Investcorp to terminate its rating contract on what it saw as an “unjustified” downgrade.
While the credit crunch has hit demand for luxury goods, Investcorp executives are confident that the region’s social and demographic dynamics will allow the company to grow.
“Jewellery in general, and gold jewellery in particular, is almost a necessity in this region,” said Azmat Taufique, the co-head of Investcorp’s $1.1bn Gulf-focused private equity fund. “Sales are linked to social events, such as weddings, and with the Gulf’s positive demographics, we think these will increase.”
Half of the Middle East’s population is under 20 years old, and half a decade of oil-fuelled growth has swelled the size and affluence of the upper and middle classes.
L’Azurde produces 26 tonnes of gold jewellery a year and had revenues of $500m last year, selling its products through 4,200 wholesale accounts and 18 retail stores across the region. The Gulf makes up about 12 per cent of the global market for gold.
L’Azurde had implemented a pricing mechanism that would shield it from gold’s volatility, Investcorp’s executives said.
